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Harley-Davidson x Wisconsin Brewing Company Road King Non-Alcoholic Pilsner
Harley - Davidson x Wisconsin Brewing Company Road King Non - Alcoholic Pilsner - The Zero Proof
Harley - Davidson x Wisconsin Brewing Company Road King Non - Alcoholic Pilsner - The Zero Proof

Harley-Davidson x Wisconsin Brewing Company Road King Non-Alcoholic Pilsner

This Non-Alcoholic Pilsner is brewed to drink like a proper American pils — crisp, refreshing, and straightforward — with less than 0.5% ABV. Each 12oz can contains just 45 calories, making it an easy choice for everyday beer moments. Officially licensed by Harley-Davidson and brewed in partnership with Wisconsin Brewing Company.

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$13.99
In stock Free shipping over $125

An easy swap for traditional beer.

Origin

Wisconsin, USA

Taste

Hops, Rustic Bread

Pairings

Burgers

How to Enjoy

Drink it cold, straight from the can

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What does this non-alcoholic pilsner taste like?

It drinks like a proper American pils — crisp, refreshing, and straightforward. Look for hop character with a rustic bread note underneath.

How should I serve it, and what food goes well with it?

Drink it cold, straight from the can. It's a natural with burgers.

What size are the cans and how many calories?

Each can is 12oz and contains just 45 calories, making it an easy swap for traditional beer at everyday beer moments.

What does it mean to be 0.5% ABV?

For a drink to be legally non-alcoholic, it has to be 0.5% alcohol by volume or less. While this doesn't make it totally alcohol-free, it does mean it is impossible to experience any intoxication or other psychoactive effects from alcohol. For context, a slice of sourdough bread or a ripe banana has more alcohol by volume than any of our drinks!

Are your products safe to consume during pregnancy?

We carry a few hundred different products on our website with all different ingredients. We suggest you consult with your doctor regarding specific ingredients. Everything we carry is non-alcoholic-- less than 0.5% ABV-- and very popular with our customers who are pregnant (and those who aren't, too)!

Some of our products contain adaptogens, nootropics, and other herbs that are not recommended for people who are pregnant, but we're not doctors and do not give medical advice. Every body and pregnancy is different, so we suggest talking to a healthcare professional if you're unsure.

Are all of your products 100% alcohol free?

Not all of our non-alcoholic beverages are 100% alcohol-free. Some contain trace amounts of alcohol at less than 0.5% alcohol by volume.  This is consistent with the U.S. Food and Drug Administration’s labeling policy, which permits the use of the term, “non-alcoholic” to describe a product that contains less than 0.5% alcohol by volume.

If you are looking for products that are 0.0% alcohol by volume, look for the "Alcohol-Free" badge on the product page.

What is dealcoholized wine?

Dealcoholized wine is wine that has gone through the entire wine making process-- pressing, fermentation, and aging-- before the alcohol is removed.

Most wines are dealcoholized using a technique called "vacuum distillation", where the wine is heated under a vacuum at very low temperatures. This allows for the alcohol to evaporate at a much lower temperature than boiling it off on your stove, like when you cook with alcohol or spirits. The result is that the flavor molecules that make up the flavor notes stay intact, giving our dealcoholized wines their characteristic complexity.

Sometimes, producers may add grape juice, grape must (a crush of whole grapes), sugar, or flavoring agents back to the dealcoholized wine in order to bulk up the body or balance the flavor.

Can I drink a non-alcoholic spirit “neat” (by itself)?

Non-alcoholic spirits are specifically developed for mixing in non-alcoholic cocktails. These spirits taste great when mixed with soda water, tonic water, sodas, juices, and even other non-alcoholic spirits, but they might taste a little weird on their own. You're welcome to try them neat (we can't stop you!), but we don't recommend assessing whether or not you like a non-alcoholic spirit without mixing it, first.

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