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Want to Keep Your Resolutions? Extending Dry Ja...
Whatever your "New Year, New You" goals, switching to non-alc can help you attain them.
Want to Keep Your Resolutions? Extending Dry Ja...
Whatever your "New Year, New You" goals, switching to non-alc can help you attain them.

EVENT: Dry January, the Finale
TZP x The Pathfinder present an evening of craft non-alcoholic cocktails at Hotel Delmano
EVENT: Dry January, the Finale
TZP x The Pathfinder present an evening of craft non-alcoholic cocktails at Hotel Delmano

What's your state's non-alc drink of choice?
Find out in The Zero Proof's annual report on trends in non-alcoholic beverages.
What's your state's non-alc drink of choice?
Find out in The Zero Proof's annual report on trends in non-alcoholic beverages.

WTF is 'Damp January'?
No, that’s not a typo. The less restrictive version of Dry January is making a splash this year.
WTF is 'Damp January'?
No, that’s not a typo. The less restrictive version of Dry January is making a splash this year.

The Zero Proof's Non-Alc Forecast 2023
Gazing into our crystal balls to predict the major trends we'll see in non-alc this year.
The Zero Proof's Non-Alc Forecast 2023
Gazing into our crystal balls to predict the major trends we'll see in non-alc this year.

The Zero Proof's Favorites of 2022
With the New Year upon us, we're looking back on our favorites of 2022. There were so many things we loved drinking this year, and so many beyond this list...
The Zero Proof's Favorites of 2022
With the New Year upon us, we're looking back on our favorites of 2022. There were so many things we loved drinking this year, and so many beyond this list...

Non-alcoholic Drinks to Toast the New Year in S...
Our favorite bottles of bubbly, martini recipes, and morning-after brunch cocktails to ring in the New Year.
Non-alcoholic Drinks to Toast the New Year in S...
Our favorite bottles of bubbly, martini recipes, and morning-after brunch cocktails to ring in the New Year.

Make 5 Non-Alc Cocktails Right Out of the Box
Five non-alcoholic versions of the classics you can make with our Classic Cocktail Gift Bundle-- no extra ingredients required.
Make 5 Non-Alc Cocktails Right Out of the Box
Five non-alcoholic versions of the classics you can make with our Classic Cocktail Gift Bundle-- no extra ingredients required.

The Zero Proof 2022 Holiday Gift Guide (Part 2)
In case you missed it, find part 1 of The Zero Proof 2022 Holiday Gift Guide here. Here's Part 2! For the Traditionalist Drinks: Bourbon old-fashioneds, Manhattans, Gimlets and Martinis (gin...
The Zero Proof 2022 Holiday Gift Guide (Part 2)
In case you missed it, find part 1 of The Zero Proof 2022 Holiday Gift Guide here. Here's Part 2! For the Traditionalist Drinks: Bourbon old-fashioneds, Manhattans, Gimlets and Martinis (gin...

The Zero Proof 2022 Holiday Gift Guide (Part 1)
Whether you’re making your own wishlist or shopping for someone else, The Zero Proof 2022 Gift Guide is here to help you find the perfect present.
The Zero Proof 2022 Holiday Gift Guide (Part 1)
Whether you’re making your own wishlist or shopping for someone else, The Zero Proof 2022 Gift Guide is here to help you find the perfect present.

Michelin awarded sommelier Miguel de Leon is th...
The wine director of Pinch Chinese on his collaboration with Proxies, crafting New York’s best zero-proof beverage menu, and his personal super power.
Michelin awarded sommelier Miguel de Leon is th...
The wine director of Pinch Chinese on his collaboration with Proxies, crafting New York’s best zero-proof beverage menu, and his personal super power.

Athletic Brewing Company is (almost) too good t...
Co-founders Bill Shufelt and John Walker tell The Zero Proof how they made non-alcoholic beer cool.
Athletic Brewing Company is (almost) too good t...
Co-founders Bill Shufelt and John Walker tell The Zero Proof how they made non-alcoholic beer cool.