Introducing Non-Alcoholic Beer at The Zero Proof
10 Premium NA Beers Now Available From Top Craft Producers
Since 2019, The Zero Proof has been on a mission: to make it easier—and more enjoyable—for people to discover the best-tasting, premium non-alcoholic drinks. For the last five years, we’ve focused primarily on wine and spirits, working hard to curate products that don’t compromise on quality, flavor, or experience.
Today, we’re excited to announce a major expansion: Non-alcoholic beer is now available at The Zero Proof.
Why We’re Adding Beer
Non-alcoholic beer now makes up 84% of all non-alcoholic beverage sales—and it’s growing fast. In 2024 alone, NA beer sales increased by 31%, while traditional beer sales declined. The demand is clear. So is the opportunity to bring our high standards for curation to a new category.
For months, we’ve been tasting our way through the options, looking for beers that truly stand out—on flavor, craft, and consistency.
Meet the Lineup
We’re kicking things off with 10 exceptional brews from five standout brands:
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Visitor: Original Lager, Extra IPA
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Athletic Brewing Co.: Run Wild IPA, Layback Lime & Salt
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Heaps Normal: Another Lager, Half Day Hazy
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Go Brewing: Sunshine State Tropical IPA, School Sour Berry
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Good Time Brewing: Non-Alcoholic IPA, Non-Alcoholic Pils
Each of these beers is refreshing, full-flavored, and thoughtfully made by teams who truly care about what goes into the glass. Whether you’re looking for crisp lagers, hop-forward IPAs, or something juicy and sessionable, we’ve got something for you.
Why Beer, Why Now
We want The Zero Proof to be your one-stop shopping destination for all things non-alc. That means offering the best from every corner of the category—from aperitifs and sparkling wines to adaptogen blends and now beer.
We don’t list everything. We list only what we believe in.
We taste widely, select carefully, and curate intentionally.
Whether you’re new to NA or a long-time enthusiast, we’re here to help you drink better—and drink differently.
Ready to Explore?
The thriving non-alcoholic beverage market we enjoy in America today didn't happen overnight. As we celebrate the explosive growth of zero-proof options across the U.S., it's important to recognize the European innovators who laid the groundwork for this movement years before it took hold stateside.
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