The Zero Proof's Top 20 Products of 2025: Rising Stars and Best-sellers

Ever wonder what is actually flying off our virtual shelves? Curious about which bottles are making repeat appearances in shopping carts across the country? We are pulling back the curtain and giving you a peek at the products that defined 2025 at The Zero Proof.

From game changing spirits you can sip neat to perfectly crafted ready-to-drink cocktails, innovative wines that honor traditional terroir, and functional drinks that do more than just taste good, this year has been extraordinary. Whether you are a longtime enthusiast or just beginning your journey into the world of non-alcoholic beverages, these are the sips that captured our customers this year.

1. Aplos Non-Alcoholic Chili Margarita
   Margarita lovers, this one’s for you! Taste mandarin, Persian lime, orange habanero, and sea salt -- and it's functional, too. Each serving is infused with adaptogens and nootropics for a naturally stimulating, elevating effect.

2. Pathfinder - The Pathfinder Hemp & Root Non-Alcoholic Spirit
   Distilled and complex. Bittersweet and flavorful. Citrus, spice, and a whole bunch of roots and herbs: wormwood, angelic root, ginger, juniper, and orange peel, to name a few. Serve it neat, on the rocks, or in a cocktail. Shines in a spritz.

3. Lapo’s Non-Alcoholic Negroni Canned Cocktail
   Born in Florence at Italy’s most famous bar, Harry’s Bar, where a smiling barman in a tuxedo, Lapo, serves the best negroni in town. This cocktail is perfectly bittersweet, with notes of juniper and bright citrus. It’s also lightly sparkling and “molto bitter".  You can drink chilled from the can or serve over ice and garnish with an orange slice.

4. BEAU VIVA Non-Alcoholic Sparkling Rosé
   Taste the Mediterranean lifestyle with this premium sparkling rosé. Born in the South of France, BEAU VIVA is inspired by the Mediterranean way of living, giving notes of rose petals, citrus zest, and fresh red berries. If you enjoy dry and refined bubbles, sip this lovely pour next time you’re celebrating.

5. Sylva ORCHARD
   This may be the only brown non-alc spirit worth drinking neat. Sylva crafts rich, complex non-alcoholic sipping spirits from grains and wood, using a one-of-a-kind process they’ve developed from the ground up. ORCHARD is an aged NA spirit made from British fruit wood and malted barley. It’s fruit-forward with gentle smoke, made to sip slowly over ice. Our first Sylva release this summer, PADAUK, sold out in under a week. Grab ORCHARD while you can.
   

6. Athletic Brewing Oktoberfest Non-Alcoholic Beer
   This can sold out FAST this autumn. Athletic's Oktoberfest captures the essence of Bavarian Festbiers (traditional beers brewed and served during Oktoberfest in Munich) — crisp, golden, and meant for merriment. Vienna and Munich malts lend a toasty depth, while Hallertau Mittelfrüh hops provide just enough bitterness to balance its soft sweetness and warm, bready character.

7. BREZ Flow
   Discover bright Italian lemon and fragrant elderflower in this bubbly refresher. Infused with Lion's Mane mushroom for increased mental clarity and relaxation, it's best enjoyed sipped straight from a chilled can or served over ice with a squeeze of lemon. This is one of our best-selling functionals -- give it a go!

8. Gnista Barrelled Oak Non-Alcoholic Bourbon Style Spirit
   Great for whiskey lovers who want something that doesn't try to imitate bourbon, but still has a warm and woodsy flavor. Distinctly smoky and deeply satisfying. Warm notes of spice, chocolate rye, and oak barrel.

9. Saint Viviana Non-Alcoholic Cabernet Sauvignon
   Tannin fiends who thought you'd never find a non-alcoholic Cab that stands up to a ribeye: this is your Holy Grail. Retains the leather and tobacco notes you want, with a modern, medium-body. This was one of the most-ordered products of the 2025, and we don't see it slowing down anytime soon.

10. Oddbird Low Intervention Sparkling Orange
    Aged 12 months, this low-intervention sip has notes of orange peel, fresh fruits like ripe peaches and tangy citrus, and floral hints of jasmine and rose for a smooth and round tasting experience. One of the first NA orange wines out there, customers love this unique take on NA wine. And trust us -- it's good.

11. Drømme Calm Zero Proof Elixir Non-Alcoholic Spirit
    Drømme Calm is a bespoke, relaxing blend of quality botanicals, adaptogens, and nootropics. Zesty ginger root, calming lemon balm, anti-inflammatory turmeric. Serve in a spritz or cocktail recipe of your choice. Another functional option that flies off our virtual shelves.

12. Giesen Sauvignon Blanc
    This is a non-alcoholic white wine that represents the classic flavors you expect from this varietal. Marlborough grapes? Check. All the tart passion fruit, lemon shortbread, earthy blackcurrant, and grassy notes that define New Zealand Savvy B? Check. Affordable pricepoint for weeknight sipping? Check.

13. Tenneyson Black Ginger Non-Alcoholic Spirit
    Its bold, bright flavor is concentrated and botanical. Ginger-forward, followed by dandelion, lemon balm, bergamot, Yerba Mate, grape seed, gentian root. Spicy and robust. Spritz with soda water, or mix into a dark-spirited cocktail.

14. Proxies x The Zero Proof: Non-Alcoholic Bellini
    In this special collaboration with Proxies exclusive to TZP, ripe and juicy peaches inspire Proxies' latest crushable sip balanced by crisp Niagara verjus, zesty citrus, and a splash of raspberry. It’s a bright, bubbly Bellini that’s suitable for brunch, celebrations, and everything in between.

15. Guinep Tropical Guinep Recovery Cocktail
    One of our favorite functionals introduced to the site this year... With Guinep, turn your post-workout recovery ritual into happy hour. This light and refreshing sip restores your body with deep ocean minerals for muscle repair and electrolyte recovery, cell-level hydration, and calming, balancing magnesium.

16. Ghia Le Fizz — Strawberry Orange Blossom Spritz
    A touch sweet, refreshingly tart, almost a little savory, and dry at the finish. This is a truly unique sip from our friends at Ghia. It's zesty, juicy and bright, led by strawberry and orange blossom notes... and looks great sitting atop your dinner or happy hour table.

17. TZP Wine Club
    Launched spring of 2025, our Wine Club has flourished and expanded the TZP world to a community of curious NA wine drinkers. Members receive curated seasonal selection of favorite bottles, exclusive gems, and limited runs, quarterly, for only $75 every 3 months. 

18. Leilo Lime Margarita Kava Drink
    Our first kava product on TZP, and likely not the last. What's kava, you ask? Made from a South Pacific root that promotes relaxation and calm without intoxication, many people enjoy it as a social alternative to alcohol for its soothing, stress-relieving effects and gentle mood lift. Made with Leilo’s proprietary kava blend and no sugar, this refreshing non-alcoholic cocktail is formulated for clarity, calm, and connection.

19. Leitz Zero Point Five Pinot Noir
    A juicy crush of red and black cherries, cranberries, and the characteristic mushroom earthiness typical of traditional Pinot Noir. Subtle tannins contribute a rich mouthfeel, for a non-alcoholic red wine that shines alongside Sunday roasts and game. 

20. Best Selling WIne Bundle
    A collection of our best-selling non-alcoholic wines. And indeed, the bundle itself is best-selling, too! Sample new bottles alongside your favorites, stock up for a dinner party, or just your end of day pour. You save 15%, too!
    

     

Your Turn to Explore

These are the products that defined our year and kept customers coming back. From spirits and wines to functional drinks and ready to drink cocktails, there has never been a better time to explore non alcoholic beverages.

If 2025 taught us anything, it is that the zero proof movement is only growing. Your next favorite drink is waiting.